The Truth About 6% Commissions

Did you know that the only way a commission would actually be 6% is if you owned your property “free & clear”? When you owe on a mortgage, the commission
percentage is closer to 60% to 90%. The 6% commission is based on the sold price of their property, but yet the entire commission is taken from your “equity position”
only, and therefore the real commission percentage is unbelievably higher. With the average commission now over $58,200 you should know the facts.

Having surveyed several mortgage brokers to find out what the average "Loan-To-Value" might be for the average home owner, it is about 90% on properties owned
for longer periods and 95%~100% on recent purchases. It is these high LTV's and low equity position property owners that are hit the hardest.

If you would like to know what kind of money a "listing agent" wants to take from you, get out a calculator, pencil and a sheet of paper right now and make sure you are
sitting down when you are hit with the real commission percentage answer.

The 3 step formula is simple: 6% of your sales price, divided by your equity position = the true commission percentage.

Follow these keystrokes;

Step 1: Key in your sold price,
Times 6 %, write your answer on a sheet of paper.

Step 2: Clear the calculator, key in your sold price,
Subtract the total amount of all mortgages against your property,
Write your answer on the sheet of paper. This is your equity position.

Step 3: Clear the calculator, key in the answer from step 1,
Divide this amount by the answer from step 2,
Hit the percent key, this is the real commission percentage answer.

Example: $300,000 property, 90% mortgaged and sold with agents

Step 1: $300,000 sold price, times 6% = $18,000 (the false commission)

Step 2: $300,000 sold price, subtract total of mortgages $270,000 = $30,000 (your equity position)

Step 3: $18,000 divided by $30,000 = 60% commission (the true agent commission).

Why is this? Because, in step one, the sold price of $300,000 is not the amount that goes to you, the $270,000 you owe to the mortgage company never even touches
your hands, the remaining $30,000 has your name on it, BUT, first the agents take out $18,000 (60% of the $30,000) leaving you with $12,000 (less closing costs).

Be smart, sell by owner and pay No commissions!

 

Call our marketing department at: Maui 877-NOT6 (877-6686), Oahu 678-0303, Big Isle 329-6606, Kauai 245-9449 or email
and start your photo marketing package today! Don't wait, start today!

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