FSBO Myths

Top 10 Reasons misinformed sellers signed up with a "listing agent."

1) I didn't want to mess with it, I don't have time, the agents will handle everything.
FACT—These days most people don't have much time to do anything but work their two jobs,
raise a family, run the household, be a spouse, volunteer, run their business etc. Try this, multiply your selling price
times 6%, take this figure and calculate how many months it will take you to earn this figure—Hello! Now ask yourself,
is it worth giving this same figure to an agent, while you are slaving at a job/business to bring that figure back into your family?
FACT—Our ad only or 1% Program is the perfect alternative to marketing with a 6% listing agent.
We provide everything necessary to drive buyer interest to your property.

2) I tried selling by owner and it didn't work.
FACT—"Trying to sell" with a few test ads in the classifieds rarely results in success.
Most sellers will "try" a few classifieds first, if you are advertising for a yard sale or have a home to rent or are selling a car,
the local "classifieds" are a good place to run a "tiny classified" ad for $6 a day, however, when you are selling property in the
hundreds of thousands of dollars or millions —you need an advanced professional marketing system!
The idea is not to see how little money you can get away with on advertising...the idea is to get the greatest market exposure.
Use the classifieds in addition to our marketing services. The typical seller is not a marketing expert, we are. A homemade flyer
pined up at the laundry mat or the corner grocery store or stapled to a coconut tree may have worked in the 1970's,
but it won't work today. Go with a proven marketing system —For Sale By Owner Hawaii Magazine.

3) The FSBO marketing program seems pricey (compared to the local classifieds).
FACT—Remember, we provide more than just advertising. We offer a complete marketing system.
You can not compare what we provide with a "tiny classified" ad. But go ahead, add up the cost for a tiny classified ad at $6 a day,
times the entire month, times the average of 4-6 months* (or more) that it takes a full-time agent to sell an average Hawaii property.
You'll find that tiny ad will cost you more than we charge and we give you so much more. Dollar-for-dollar our comprehensive
FSBO photo marketing program is the best choice. Besides, we offer a 100% rebate guarantee. *90% of our sellers do sell in 6 months
or less (typically 2-4 months), again, compare this to the up to 60% of agent listings that expire without a sale or take over 175 days to sell.

4) An agent told me to list with them, that they have buyers.
FACT—Would any agent really admit to not having buyers? If the agent has buyers, great, this is worth 2%~3% max
as a "buyers agent." How you can instantly tell if the agent actually has a buyer, is they'll hand you a completed Purchase Contract
from a buyer. What you may find most of the time is they'll try to convince you to cancel with FSBO and to list with them, handing you
an "exclusive right to sell" 6% listing contract.

5) An agent told me they can get me more money.
FACT—When the buyer goes for financing, an appraisal will be done, the loan is based on the sales price OR the appraisal –whichever
is LOWER. In most transactions, buyers don't come up with more money to overpay for a property that is appraised for less.
In other words, your property will sell for market price whether you sell by owner or with an agent –however, if an agent is involved,
common sense tells any buyer that the price is inflated to cover the cost of a commission. And watch out for the most common listing
agent trick where they will bait you with a very high listing price just to get your listing for six months or worse -twelve months,
only to have the agent call you four months down the road and say the market has changed and to lower the asking price.
Did you know up to 60% of agent listings expire without a sale? You don't have to be a 6th grade graduate to understand that when you
subtract 6% from the agent selling price that it will be less money net to the seller.

6) I interviewed 3 "top listing agents" of the month.
FACT—9 out of 10 listing agents don't sell their own listings (call for exact statistics on any agent).
Agent Listed properties sell because a "buyers agent" brought a buyer to the table usually after finding your property on the MLS.
The sad part about this is the "listing agent" typically gets half of the 6% commission for simply inputting your property information
into the MLS database where the buyers agent found your listing. Remember, If they are 'top listing agent' of the month, in most cases
they are bottom 'selling agent' of the month. We can offer you the same MLS marketing for a small flat fee, never a 6% commission.
FACT —For Sale By Owner -Magazine is actually the best source for properties that are available nowhere else.
Go to mauiboard.com and look up any one listing agent and see how many listing(s) they have, nowhere close to the number of sellers
marketing 'by owner' with our FSBO marketing system. And remember the agent listings have a commission built into the price thus
reducing the number of buyers substantially, compared to our FSBO sellers that can offer a commission-less price direct.

7) I have a good friend that said they can make me a deal on the listing commission.
FACT—Unless they can do it for free, No agent or anyone else for that matter in the State can come close to the comprehensive
marketing program we offer.We offer the MLS for a small flat fee. Wouldn't a good agent friend help you for free? And besides,
who in Hawaii doesn't have at least one or two friends that are also agents? Instead of running the risk of your agent/friend working
half heartedly for a discounted commission, use our system to get on the MLS and call all of your agent/friends letting them know
they have first crack at earning a full buyers agent commission (never 6%).

8) I want to be "properly represented and protected."
FACT—With our 1% Broker Program, you are properly represented and protected. the truth is our FSBO sellers are less likely
to be sued since our sellers are dealing direct with the buyers.

9) I want to sell my property "fast."
FACT—Most listing agents will place your property on the MLS and WAIT for a buyer to materialize. If you "list" with a "listing"
agent you are contractually obligated to pay a 6% commission (typically) thus settling for a lower net price. Try this, sell your property
"By Owner" at your net price to start with. It's not rocket science to know that any property will sell faster at the lower commission-less
price (that you were willing to accept net from an agent sale). Better yet sell your property for more than your net price but for less than
the agents "listing" price.

And my all time favorite...

10) I want to wait and see what happens.
FACT—Waiting will cost you time & money. Remember the reason you want to sell, and put your plan into action NOW!
The sooner your property is on the market, the sooner you can move forward with your plans. If you owned property in the early 90's,
you saw how the Asian market created a hot real estate market, you also saw that same market go cold for almost 8 years, until the
dot.com'ers started to buy in 2001. Waiting to try and get a higher sales price could work against you because it shows buyers that you
are not a serious seller and that you are trying to take advantage of them with an un-realistic price. Remember, it may be the only property
that you are "trying to sell," but is not the only property that that buyer is looking at, they will buy the property that is in the best condition
and priced right based on the buyers own perception.

Don't be fooled, sell by owner and save!

Call our marketing department at: Maui 877-NOT6 (877-6686), Oahu 678-0303, Big Isle 329-6606, Kauai 245-9449 or email
and start your photo marketing package today! Don't wait, start today!

Disclaimer – For Sale By Owner Magazine is strictly an advertising medium. We are not real estate agents nor are we acting as such.
We do not represent any seller or buyer in any way nor are we in the business of giving legal advice or providing any real estate forms.
We do not do open houses or agent caravans. Any real estate agent services mentioned herein are offered through State Licensed
Real Estate Broker(s). All properties described herein are based solely on the seller’s own description, we make no representation
as to the accuracy, availability, title, ownership, authorization to sell, use, property condition, easements, restrictions, claims, lawsuits,
liens, value or zoning. We make no representation the advertising and marketing services herein will generate too few or too many
calls nor guarantee the sale of any property. Publisher in no way shall be held accountable for any shift in the market, losses, theft,
damage, network down time, phone calls not returned or injury Customer may incur before, during or after marketing Customer
property. Customer agrees to have or keep current any homeowners insurance policy and/or at their own expense protect and
indemnify Publisher from any such Customer, visitor, renter, potential buyer or buyer losses.